Privacy information

Your privacy is important to us. Make Opinion GmbH respects your privacy in relation to any information we collect from you through our website, and other websites we own and operate.

For users located in California, USA, our CCPA compliant privacy policy applies.
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1. Information Collected

log data

When you visit our website, our servers may automatically record standard data sent by your web browser. This includes your computer`s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details. device data

We may also collect information about the device you use to access our website. This data may include device type, operating system, unique device identifiers, device settings, and geographic location data. What we collect may depend on the individual settings of your device and software. We encourage you to check the policies of your device manufacturer or software provider to see what information they provide to us.

Personal information

For survey matching, we ask you for “personal information” such as your:

  • Email address
  • Gender
  • Date of Birth
  • ZIP Code / ZIP Code
  • age / date of birth
  • Username/ID from the website you are participating in

In addition, we may require the following information:

  • Browser / digital fingerprint
  • IP (Internet Protocol) / MAC (Media Access Control) address
  • Device Identification Number
  • IMEI (International identifier for mobile devices)
  • Cookies
  • geolocation
  • Social Media Profiles

And other observable/demographic information:

  • Name
  • Address
  • Phone numbers
  • Highest level of education
  • family size
  • Personal preferences (product related)
  • household income
  • Ethnicity/Race
  • political opinion
  • Health / Medical Information
  • Religion

For data collected from external surveys: Make Opinion does not own/sponsor the surveys they are directed to and all results and data are owned by the originator of the survey.

For respondents to surveys who over Make Opinion provided: We collect the answers you provide to our prequalification questions on behalf of our clients within our application. We may ask for your email address so that you can opt out from multiple devices or different publishing partners that support the Make Opinion-Application to log in to our service.

Make Opinion stores this information in a database in order to suggest future surveys to you that match your profile information. Participation in these proposed surveys is completely non-binding. This information is also passed on to the survey partners. If you are a participant and have questions about the privacy practices of our survey partners and your stored information, please contact the survey partner directly. When we first refer you to one of our survey partners, you`ll see their privacy policy.

2. Legal Bases for Processing

We process your personal data in a lawful, fair and transparent manner. We only collect and process your data if we have a legal basis for doing so.

These legal bases depend on the Services you subscribe to and how you use them, meaning we only collect and use your information where:

  • it is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into such a contract (e.g. where we are providing a service you have requested);
  • it serves a legitimate interest (not overridden by your privacy interests), e.g. B. for research and development, to market and promote our services and to protect our legal rights and interests;
  • you give us your consent for a specific purpose (e.g. you could consent to us sending you our newsletter); or
  • we need to process your data to comply with a legal obligation

If you consent to the use of your data for a specific purpose, you have the right to change your mind at any time (but this will not affect any processing that has already taken place).

We do not keep personal data longer than necessary. While we retain this information, we use commercially reasonable means to protect it to prevent loss and theft, and unauthorized access, disclosure, copying, use or alteration. However, we would like to point out that no method of electronic transmission or storage is 100% secure and we cannot guarantee absolute data security. If necessary, we may keep your personal data in order to comply with a legal obligation or to protect your vital interests or those of another natural person.

  • Your data will be processed in accordance with the following legal provisions:
  • Regarding data submitted in forms, surveys etc. with your consent, Article 6 (1) (a) of the GDPR
  • In relation to the services you use to perform a contract, Article 6 (1) (b) of the GDPR applies
  • Otherwise, in particular in relation to statistical data and online identifiers based on legitimate interests, Article 6 (1) (f) GDPR (for all log data, device data and personal information listed under “1. Information we collect”).

3. Collection and Use of Information

We have the right to collect, store, use and disclose data for the following purposes and personal data will not be further processed in a way that is incompatible with these purposes:

  • To enable you to customize or personalize the use of our website;
  • to enable you to access and use our website, related applications and related social media platforms;
  • to contact and communicate with you;
  • for internal records and administrative purposes;
  • for analysis, market research and business development, including operating and improving our website, related applications and related social media platforms;
  • to run contests and/or offer you additional benefits;
  • for advertising and marketing purposes, including to send you promotional information about our products and services and information about third parties that we think may be of interest to you;
  • to comply with our legal obligations and resolve any disputes we may have; and
  • to review your application for a job.

4. Disclosure of Personal Information to Third Parties

We may share personal information with:

  • Third party service providers to enable them to provide their services, including (without limitation) IT service providers, data storage, hosting and server providers, advertising networks, analysts, error loggers, collection agencies, maintenance or problem-solving providers, marketing or advertising providers, professional consultants and operators of payment systems;
  • our employees, contractors and/or affiliates;
  • sponsors or promoters of any competitions we run;
  • Credit reference agencies, courts, tribunals and regulators if you fail to pay for goods or services we have provided to you;
  • Courts, tribunals, regulators and law enforcement agencies, where required by law, in connection with any current or forthcoming legal proceedings, or to establish, exercise or defend our legal rights;
  • Third parties, including agents or subcontractors, who assist us in providing you with information, products, services or direct marketing; and
  • Third parties collecting and processing data.

5. International Transfers of Personal Data

The personal information we collect is stored and processed in Germany or where we or our partners, affiliates and third-party providers maintain facilities. By providing us with your personal data, you agree to the transfer to these third parties abroad.

We ensure that any transfer of personal data from countries in the European Economic Area (EEA) to countries outside the EEA is protected by appropriate safeguards, e.g. B. by using standard data protection clauses approved by the European Commission, or by using binding corporate rules or other legally recognized means.

If we transfer personal data from a non-EEA country to another country, you acknowledge that third parties in other countries may not be subject to the same data protection laws as in our country. There is a risk that such third party will engage in acts or practices that violate the data protection laws in our country and this could mean that you are unable to seek redress under our country`s data protection laws.

6. Your Rights and Control of Your Personal Information

Choice and Consent: By providing us with personal information, you consent to our collection, retention, use and disclosure of your personal information in accordance with this Privacy Policy. If you are under the age of 16, you must have permission from your parents or legal guardian to access and use the Website and they (your parents or legal guardian) must have consented to the transfer of your personal data to us, to the extent permitted by law. You are not required to provide us with any personally identifiable information, but failure to do so may affect your use of this website or the products and/or services offered on or through it.

Third Party Information: When we receive personal information about you from third parties, we will protect it in accordance with this Privacy Policy. If you are a third party providing us with personal information about another person, you represent that you have that person`s consent to provide the personal information to us.

Restrict: You have the ability to restrict the collection or use of your personal information. If you have previously consented to us using your personal information for direct marketing purposes, you can change your mind at any time by contacting us (see below). If you ask us to restrict or limit the processing of your personal data, we will inform you how the restriction will affect your use of our website or our products and services.

Access and data portability: You can request access to the personal data that we hold about you. You can request a copy of the personal information we hold about you. Where possible, we will provide you with this information in CSV format or another easily readable machine format. You can request that we delete the personal data stored about you at any time. You can also request that we transfer this personal data to another third party.

Rectification: If you believe that the information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us (see below). We will take reasonable steps to correct any information that is found to be inaccurate, incomplete, misleading or out of date.

Data Breach Notification: We will comply with the laws applicable to us with respect to any data breach.

Complaints: If you believe that we have breached any relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will investigate your complaint promptly and will respond to you in writing, telling you the outcome of our investigation and the steps we will take to address your complaint. You also have the right to contact a supervisory authority or a data protection authority in connection with your complaint.

Unsubscribe: To unsubscribe from our email database or to unsubscribe from communications (including marketing communications), please contact us using the details below or use the unsubscribe options provided in the communication.

7. Cookies

We use `cookies` to collect information about you and your activities on our website. A cookie is a small piece of data that our website stores on your computer and retrieves each time you visit it so that we can understand how you use our website. This allows us to offer you content based on the preferences you have indicated. For more information, please read our cookie policy.

8. Business Transfers

If we or our assets are taken over, or in the unlikely event that we go out of business or enter bankruptcy, we would count data about the assets transferred to parties acquiring us. You acknowledge that such transfers may occur and that the parties who adopt us may continue to use your personal information in accordance with this Policy.

9. Limits of Our Privacy Policy

Our website may contain links to external websites that are not operated by us. Please note that we have no control over the content or policies of those sites and cannot accept any responsibility or liability for their privacy practices.

10. Changes to this Policy

We may, at our sole discretion, change our Privacy Policy to conform with current acceptable practices. We will take reasonable steps to notify users of changes through our website. Your continued use of this site following any change to this policy will constitute consent to our privacy and personal information practices.

If we make a material change to this Privacy Policy, e.g. B. a change in the legal basis on which we process your personal data, we will ask you to agree to the changed privacy policy again.

Make Opinion GmbH Data protection officer

Nana Gabelia

This policy is effective as of July 01, 2021.

LGPD Privacy Policy

Privacy Policy for Brazil

This privacy policy for users located in Brazil supplements that in the privacy policy of the Make Opinion GmbH contained herein and applies solely to visitors, users and other persons residing in Brazil (“Consumer” or “You”). We adopt this notice to comply with the Brazilian Data Protection Law Lei Geral de Proteção de Dados Pessoais (Law No. 13.709/2018) (“LGPD”). All terms defined in the LGPD have the same meaning when used in this notice.


On September 18, 2020, the Lei Geral de Proteção de Dados Pessoais (LGPD) came into force for residents of Brazil. In addition to the rights described in our Privacy Policy, as a user residing in Brazil, you may exercise the following rights in relation to your personal information that we have collected, subject to certain limitations:

The right to obtain confirmation of the existence of the processing. You have the right to ask us to confirm whether we are processing your personal data.

The right to access the data. You have the right to access the personal information we hold about you and certain information about how we use that information and with whom we share it, including information about any public and private entities to which we share your personal information passed on data.

The right to have incomplete, inaccurate or outdated data rectified. If you wish to correct or revise any information we hold about you, you can do so by accessing your account and the information contained therein or by contacting our team.

The right to anonymize, block or delete unnecessary or excessive data or data not processed in accordance with the LGPD. Please note that this may result in suspension or cessation of certain services depending on request and may be governed by legal and/or contractual retention policies.

The right to data portability to another service or product provider upon an explicit request. We offer you the opportunity to transfer your account data to a third party at any time.

The right to erasure of personal data processed with the consent of the data subject. You have the right, subject to certain exceptions, to request the permanent deletion of your data. However, please note that exercising this right may result in a suspension or discontinuation of Services and may also be governed by legal and/or contractual retention policies.

The right to information about the possibility of refusing consent and the consequences of refusal. You have the right to request information from us about the possibility of refusing consent to the processing of your personal data and the consequences of such refusal.

The right to withdraw consent.

Please note that not all of the above rights are absolute and in some cases limitations/exclusions apply. For example, we may not be able to fully comply with your request where we are bound by certain legal restrictions or contractual requirements; however, in those circumstances we will still respond to you and notify you of such a decision.

Exercising the right to data portability and erasure

To exercise the rights to data portability and erasure described above, please submit a verifiable consumer request to us:

Before we can process your application, we need to verify your identity. The verifiable consumer application must:

Provide sufficient information to enable us to verify that you are the individual about whom we have collected personal information or a legal representative.

We ask that you describe your request in sufficient detail so that we can correctly understand, evaluate and respond to it.

We cannot respond to your request or provide you with personal information unless we are able to verify your identity or your authority to make the request and confirm that the personal information relates to you. If you make a verifiable consumer request, you do not need to create an account with us. We only use personal information provided in a verifiable consumer request to verify the identity of the requester or their authority to make the request.

Changes to our privacy policy

We reserve the right, at our sole discretion, to change this Privacy Policy at any time.

If we make changes to this privacy notice, we will notify you by email or by a notice on our website home page.

Contact information

If you have any questions or comments about this notice, our privacy policy, how we collect and use your personal information, your choices and rights in relation to that use, or to exercise your rights under Brazilian law, please do not hesitate to to contact us:

Postal address: Elfenallee 5, 13127 Berlin, Germany